Natalie Poland

Name: Natalie Poland
Business Name: Polished Brows ltd
Location: Liverpool, UK
Email: [email protected]

Natalie is a Microblading, PMU artist and educator based in Liverpool.  She has A’ Levels and HNDs in Business, Finance and Art.  She decided to take her career in a different path and entered the innovative world of Permanent Makeup. Her first ever course was a microblading course and by her own admission she was hooked. This was in October 2018 and is qualified in PMU brows, lips and eyes. She completed her Li-FT training in 2021.

“I wasn’t happy in my previous employment and decided I wanted to do something for myself. I wanted to be my own boss and strike the right balance between work and personal commitments.  This industry has given me that opportunity! I’ve achieved job satisfaction and I feel so blessed to do something I truly love!” 

She is very meticulous and has high standards and when she does anything, she does it with incredible passion and drive. Natalie has completed her AET level 3 in Education & Training and is a qualified educator and tutor.

Kathryn Jones

Name: Kat Jones
Business Name: Kathryn Jones Aesthetics PMU & Beauty
Location: Southampton, UK
Email: [email protected]

Kathryn originally went to UNI and graduated with a BA Hons Degree in Business and Marketing, however she never felt that was her true passion since she’s always been a creative and hands-on type of person. In July of 2007, Kathryn left her day job and became a sole trader during which time she was already a qualified Beauty Therapist. She continued learning and updated services and in 2014, after the birth of her first child, she dipped her toes into the PMU Industry by training with Katerina Zapletalova in Microblading.

In 2016, Kathryn became trained in machine PMU and began offering 1:1 trainings in all areas of PMU. She continues to add to her knowledge and trains with artists from all over the world. She was also nominated and became a finalist as Microblader of the Year in 2019 and again in 2022.

Kathryn added Li-FT Removals to her repertoire in 2021.

“I love my work and sharing my knowledge and expertise. Never give up and if days seem hard then REST but always return… when someone says you can’t do it, do it twice and take pictures!”


Kerry Welstead

Name: Kerry Welstead
Business Name: Kerry Welstead Permanent Makeup & Aesthetics
Location: Emsworth, Hants, UK
Email: [email protected]

Kerry is a UK based multi-award winning PMU & SMP Artist & Trainer from Portsmouth. She is utterly obsessed with PMU & SMP… she lives and breathes it! It’s been Kerry’s passion for over 6 years now, and she is forever thankful to be doing a job that she loves so much.

Kerry is a strong advocate and believer in continuous education and learning; “Even now as Trainer, I still push myself to be better and do better and always uptake further learning and trainings, which recently led me to become an official Li-FT trainer, which I’m super excited about.  I look forward to welcoming you to one of my courses soon!”


Emma Wright

Name: Emma Wright
Business: Blush and Brow Academy
Location: Worthing, UK
Email: [email protected]

Emma started her career in the beauty industry at 16 years old, completing her training as a level 3 Beauty Therapist at Chichester College. After working in the industry for 7 years, Emma expanded her knowledge by qualifying in Permanent Makeup and Medical Micro-Pigmentation. A few years on, she went on to study her PTLLS and VTCT Assessor qualifications, allowing her to teach within the industry. Emma is now the Training Director and founder of Blush & Brow Academy, a private beauty training school situated on the south coast of England. Blush & Brow Academy specializes in the more advanced procedures in skincare and cosmetic tattooing.


Emma Lee

Name: Emma Lee
Business Name: Brow’d Cosmetics & Training
Location: Glasgow, Scotland
Email: [email protected]

Emma started out as a beautician/ nail technician in 2004, but has been in the PMU industry for 8 years now and opened her own Training Academy in Glasgow in May of 2018. Emma’s Academy teaches beginners in PMU, as well as Advanced Artists. She enjoys helping them achieve their full potential in all areas of permanent makeup. Emma lives and breathes permanent makeup. You could almost say she’s pretty annoying with it… “I’m sure my family and friends think that it’s all I think and talk about (which is probably true).”


Becky Laroc

Name: Becky Laroc
Business: Glow Academy London
Location: Bromley, UK
Email: [email protected]

After spending well over a decade in the beauty industry, Becky ventured into the world of Aesthetics. Specializing in enhancing her client’s natural beauty, Becky completed her Level 4 in Microblading and Micropigmentation for brows, lips, and eyeliner and has gone on to complete a number of masterclasses with some of the best artists in the industry. Becky believes in continued personal and professional growth. Unfortunately, with the ever increasing pace of the PMU world, Becky has met a large number of people with permanent makeup gone wrong, so she decided to train with the best removal brand, Li-FT®, on the market to help correct these issues.

Demi Miles

Name: Demi Miles
Business: By Demi Academy
Location: Brownhills, UK
Email: [email protected]

Demi has been in the PMU industry since 2015, and has been offering SPMU lightening for 3 years. She is based in the midlands, currently offering accredited courses for beginners, as well as, advanced artists. Demi has a salon called the Cosmetic Lounge in the West Midlands  & her Academy; By Demi Academy. She is excited to announce her brand new Academy will be open in January 2022.


Clarissa Stefania

Name: Clarissa Stefania
Business: Clarissa Stefania Permanent Cosmetics and Training Academy
Location: Milton Keynes, UK
Email: [email protected]

Clarissa Stefania is an international PMU Artist, Trainer and speaker/judge based in the UK, whose forte is designing and creating one of the most desired Ombre brows around. Clarissa has built a highly recognized brand and training academy. Alongside this, Clarissa is the co-owner with Teryn Darling of the Blush to Bold® Pigments Series manufactured by Li Pigments.



Tanya Buxton

Name: Tanya Buxton
Business: Paradise Tattoo Studio
Location: Cheltenham, UK
Email: [email protected]

Tanya began her career as a Traditional Tattoo Artist in 2009. In 2015 she progressed into Cosmetic Tattooing, becoming a qualified Cosmetic and Medical Tattoo Artist. She has travelled all over the world working at various tattoo studios and conventions, establishing herself firmly within the tattoo industry. Tanya has enjoyed a successful tattooing career thus far; she was a speaker at ATB in Las Vegas in 2019 and has been published in a number of magazines, books, podcasts and online blogs both in the UK and internationally, including BBC Radio, Total Tattoo Magazine, Inked Australia, Memento Publishing and Tattoo Life Magazine.
Tanya’s wide range of knowledge in traditional, cosmetic, and medical tattooing make her a unique and highly skilled artist. Her extensive experience and passion for tattooing, paired with her highly developed art skills, make her a go to artist and trainer.
Tanya is also the founder of the Mastectomy Tattooing Alliance, a non-profit organization, created to support the breast cancer community and tattooing industry. Providing funding for mastectomy tattoos and connecting breast cancer survivors with skilled and experienced Areola Artists.

Shelly Plater

Name: Shelly Plater
Business: Perfect Cosmetic Clinic
Location: Bedford, UK
Email: [email protected]

Shelly, owner, PMU artist & lead aesthetics practitioner has dedicated the past 5 years to perfecting her skill in permanent make up. Her skill has seen her win industry awards, being asked to participate in showcasing her work in multiple industry groups and has recently developed her own brow style PIXEL POWER BROWS™️ for which she developed Beginners & masterclasses for.

Shelly’s passion for brows started over 9 nears ago when she first started offering Brow definition.

“Nothing frames a face so beautifully, or gives an instant lift quite like a perfectly shaped brow.”